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Koen Popma

Art Director & Graphic Designer

Specialized in Advertising, Branding, Service Design, Visual Identity, Digital Design, UX and UI.

Creative designer with a multidisciplinary background in advertising, branding and digital experiences. Combining concept, design and technology to create clear and engaging solutions that make people smile.

Info

Experience

  • 2021 — PRESENT

    Freelance

    Anything, Everywhere

    Creating brands, developing strategies and concepts, and designing and building interactive websites, web applications and services.

  • 2020 — 2021

    Art Director @ XYTO Media

    Mediabureau, Heerhugowaard

    Creating concepts, developing services and leading design, communication, development and implementation for various newspapers, platforms, services and products, both existing and new.

  • 2017 — 2020

    Freelance + Parttime

    Anything, Everywhere

    Producing and delivering creative solutions, services and products across branding, design, digital and communication, alongside part-time work.

  • 2016

    Art Director @ De CultuurBrigade

    Cultural Design Agency, Rotterdam

    Working on creative projects for cultural institutions and public-sector organisations, including projects for Humanitas. Alongside my creative work, I also worked part-time at Humanitas, supporting the organisation’s kitchen and scullery.

  • 2015

    Art Director @ HyperInteractive

    Advertising Agency, Amsterdam/Rotterdam

    Working as part of a creative team, developing marketing strategies, designing branding, building interactive websites and web applications, and creating visual communication for social platforms for a range of brands.

  • 2013

    Art Director @ Publicis

    Advertising Agency, Amsterdam

    Creating and developing advertising concepts into digital and real-life experiences, working within a multidisciplinary and international environment.

  • 2009

    Graphic Designer @ Deep

    Design Agency, Amsterdam

    Creating professional brand identities and designing corporate websites and print materials.

  • 2009

    Graphic Designer @ User

    Web Agency, Amsterdam

    Designing and developing websites, print materials and email templates for national and international brands.

Education

  • Advertising

    Willem de Kooning Academy @ Rotterdam

    2010 – 2016

    Developing concepts, strategies, marketing and communication, with additional courses in Branding and user-centred Service Design.

  • Graphic Design

    Media College Amsterdam @ Amsterdam

    2006 – 2010

    Developing graphic design skills, with a focus on typography, visual communication and brand identities, alongside learning web development.

Skills

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    Art direction & creative concept development

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    Branding & visual identity

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    Typography, layout & visual hierarchy

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    Digital design, UX & UI

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    User-centred design & service design

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    Prototyping & interaction design

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    Cross-functional collaboration

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    Web: PHP, PDO, SQL, HTML, (S)CSS, JavaScript & jQuery

Contact

Let’s work together

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